Secrets of Video Marketing That You Don’t Know... Yet!
Hollywood has been making movies look like magic for a century. Watching SuperBowl ads flash across your screen can make the idea of getting into video marketing very intimidating, we get it. How much does it cost? How does one animate a Planters peanut driving a peanut truck through the street? Regardless of the purpose of the video, jumping into video marketing may seem nearly impossible, especially on a budget. Here are some industry secrets that'll keep your project reasonably priced and result in the best content.
It’s cheaper than you think
At first glance, video marketing sounds financially daunting. Contrary to your belief, it can actually be much cheaper. It is only a matter of what you are trying to achieve. If you are shooting the video yourself, you can use tricks to cut down on the costs. Use your own employees, maximize the time and effort you spend on every production and simplify your setup locations.
Powerful editing matters
An expensive camera does not always guarantee a good video. Good editing including sound, coloring and proper pacing is crucial to the success and quality of the final product. Good editing will make or break your video.
Get it right when you write
Scriptwriting can be tedious during the pre-production phase but it is a necessary element in producing a video. Rushing a script and neglecting to think through your video concept can make you a victim of many mistakes. You need to get it right the first time by writing it down.
Set the tone with a great score
Tone is a great tool in creating a mood for your video. Whether it is to motivate, uplift or entertain your audience, music creates mood more than visuals or narration on their own. Combine all these elements to create an epic video.
Video can replace almost anythingVideo can replace almost anything
Video can cover nearly every aspect within the realm of marketing. Direct-to-client communication can be done through video. Customer FAQs can be answered through how-to-videos and internal memos can be replaced with two-minute video updates.
Don’t drop vertical
Most videos released online will end up on your social media pages on way or another. So you should not discount creating vertical video for your Instagram stories or Facebook. Viewers prefer to watch videos on social media through mobile by holding their phone horizontally.
Keep your videos short during the attract phase
Your video should be 10-30 seconds short in the attract phase. Once your audience is hooked, you can create longer videos to engage and nurture.
Always include captions
Viewers watch videos on social media without sound. Your videos must have subtitles to keep the consumer hooked.
Consider stock footage as a resource
It is not always necessary to go out on location to get sweeping aerial shots. There are many time and cost-saving stock resources available that can get you the footage you need.
Don’t leave out special effects
Even though your video may be going directly to social media, you must not leave out special effects. As small as the effect may be because they can add real production value to any video.
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